1
Brand & positioning
Name, promise, buyer profile, phase strategy, launch angle and the commercial story that makes the estate easy to sell.
- Development positioning
- Buyer personas
- Launch strategy
- Sales narrative
Estate sales operating system
The full system for marketing and selling property estates.
Estate Stack is not just a website, a map or a CRM. It is the connected estate sales machine: positioning, marketing, buyer website, live masterplan, lead capture, sales pipeline, reservations, documents, reporting and handover.
1connected platform
100%live availability
0lost handovers
From available to sold
Live plot stockSynced
Buyer enquiryCaptured
Sales journeyTracked
PositioningWebsiteLive mapCRMSales pipelineReportingHandover
The real offer
We do the full flow from marketing to sales.
Most estate projects split the job between a designer, ad agency, CRM, sales agents, spreadsheets and inboxes. Estate Stack gives the development one joined-up operating system where the marketing creates desire, the map turns interest into a specific plot, and the sales engine carries the buyer all the way through.
01Position the estate
02Create buyer demand
03Guide through website
04Open live masterplan
05Capture exact plot interest
06Qualify and book viewings
07Reserve and protect stock
08Track documents and deposits
09Sold and handover
Map systems
Estate map for land. Building map for multi-storey stock.
Estate Stack is not limited to plots. The same live availability engine can show an estate masterplan or a building explorer where buyers choose a floor and then a specific unit.
- Estate map: plots, villages, precincts, roads, amenities and POIs.
- Building map: floors, apartments, units, views, layouts and unit availability.
- Both enquiry types feed the same CRM, sales journey and stock reporting.
Estate map
Masterplan stock
Building map
0807060504030201
Floor-by-floor units
Under one roof
Everything a development needs to sell.
The website must tell this story properly: Estate Stack is the commercial system behind the estate sale, not a light brochure site with a CRM link bolted on afterwards.
2
Marketing infrastructure
The public engine that creates demand and turns traffic into measurable buyer actions.
- Estate website
- Lead capture
- Email campaigns
- Analytics setup
3
Media production
The visuals and content that make a piece of land feel valuable before the buyer arrives.
- Photography
- Video and drone
- Construction updates
- Lifestyle campaigns
4
Live masterplan
A clickable estate map where every stand, amenity and precinct becomes part of the sales journey.
- Plot availability
- Price and size
- Village filters
- Plot enquiry
5
Sales engine
Where the real value sits: leads, deals, viewings, reservations, deposits, documents and handover controlled in one place.
- Leads funnel
- Deals funnel
- Reservations
- Sales reporting
6
Source-to-sale reporting
Marketing spend measured against real estate outcomes: qualified buyers, viewings, reservations and sold stock.
- Lead source
- Stage velocity
- Plot demand
- Weekly reports
Buyer front door
A complete estate website, not a thin landing page.
A buyer needs more than “about us” and a contact form. They need to understand the lifestyle, choose a setting, compare plans, see what is available, and book the next step while interest is hot.
Private command centre
The CRM is built around estate sales, not generic contacts.
Every enquiry is attached to a source, plot, buyer and next action. Every deal is attached to a reservation, documents, deposits and handover tasks. Management can see what is moving, what is stuck and which stock is under pressure.
- Separate lead and deal funnels so sales movement is visible.
- Live inventory that updates the website, map and team screens.
- Built-in email, documents, viewings, reservations and tasks.
- Analytics that connect lead sources to actual sales outcomes.
Bottom line
Estate Stack sells the estate from first impression to final handover.
It gives the developer one commercial system, the sales team one operating picture, and the buyer a clear route from curiosity to confidence.
Market
Create demand
Map
Choose a plot
Sell
Move the deal
Handover
Close cleanly