Discovery and commercial structure
Estate objectives, target buyers, pricing, stock phases, sales team structure, viewing process and reporting requirements.
Estate Stack is designed to be repeatable. The hard structure is already built; each estate gets its own brand, map, content, stock schedule, CRM setup, sales process and reporting rhythm.

Estate objectives, target buyers, pricing, stock phases, sales team structure, viewing process and reporting requirements.
Estate story, buyer promises, website pages, media requirements, social content plan and launch messaging.
Import stands, villages, prices, sizes, statuses, images, POIs and availability schedules into the live stock structure.
Create the interactive masterplan, connect plot panels, embed on the estate site and test mobile interactions.
Configure leads, deals, reservations, deposits, document checklists, email templates, tasks and handover stages.
Connect enquiry routes, campaign tracking, analytics, source reporting, retargeting audiences and weekly sales reports.
Train the sales team, run test enquiries, test viewings and reservations, then launch the public website and campaigns.
Review lead quality, speed-to-lead, plot demand, stuck deals, deposit pressure and marketing source performance.

The system is designed for a portfolio approach: each estate gets its own identity, map and data while the operating model stays consistent.