Implementation

Deployed for your estate, branded as yours, ready to sell.

Estate Stack is designed to be repeatable. The hard structure is already built; each estate gets its own brand, map, content, stock schedule, CRM setup, sales process and reporting rhythm.

Estate Stack rollout card
The platform becomes the premium sales machine behind each estate.
Rollout process

The exact flow to launch a new estate.

1

Discovery and commercial structure

Estate objectives, target buyers, pricing, stock phases, sales team structure, viewing process and reporting requirements.

2

Brand, positioning and content plan

Estate story, buyer promises, website pages, media requirements, social content plan and launch messaging.

3

Plot data and inventory setup

Import stands, villages, prices, sizes, statuses, images, POIs and availability schedules into the live stock structure.

4

Map build and website integration

Create the interactive masterplan, connect plot panels, embed on the estate site and test mobile interactions.

5

CRM, pipelines and documents

Configure leads, deals, reservations, deposits, document checklists, email templates, tasks and handover stages.

6

Marketing and tracking setup

Connect enquiry routes, campaign tracking, analytics, source reporting, retargeting audiences and weekly sales reports.

7

Training and launch

Train the sales team, run test enquiries, test viewings and reservations, then launch the public website and campaigns.

8

Weekly optimisation

Review lead quality, speed-to-lead, plot demand, stuck deals, deposit pressure and marketing source performance.

Estate Stack mobile app
Installed app for sales team usage in the office, on site or at show days.
What you hand over

A complete estate operating environment.

  • Premium branded WordPress website.
  • Live interactive masterplan connected to example or final map.
  • Plot inventory and availability control.
  • CRM app with leads, deals, documents, viewings and reservations.
  • Email, WhatsApp, source tracking and reporting structure.
  • Launch copy, page structure and sales journey content.
Repeatable

Build once. Brand and launch estate after estate.

The system is designed for a portfolio approach: each estate gets its own identity, map and data while the operating model stays consistent.

Start rollout planning